That's a pitiful amount of money for a trade in. I bet the conversation went something like this:exec: How can we make money off the band 2.employee: By doing a trade in and then selling the apple watch on Ebayexec: Consider it done!

('http://www.macrumors.com/2016/01/15/microsoft-apple-watch-trade-in/')

A new program ('https://microsoftwearablestrade.cexchange.com/online/home/index.rails') from Microsoft is encouraging Apple Watch users to switch over to the Microsoft Band 2 with a few tiers of trade-in initiatives (via Cult of Mac ('http://www.cultofmac.com/407077/microsoft-wants-you-to-trade-in-your-apple-watch-for-a-band-2/')). The company is offering "as much as" $150 for the aluminum Apple Watch Sport, $200 for the stainless steel Apple Watch with a Sport band, and $250 for the Apple Watch with Milanese Loop.

The Microsoft Band 2 itself costs $250 ('http://www.microsoftstore.com/store/msusa/en_US/pdp/Microsoft-Band-2/productID.324438600'), so the Milanese Loop trade-in offer is the only o ne available that would fully pay off the price of the wearable band. Microsoft is also accepting other wearables for users to trade for a new Band 2, including a FitBit Flex ($10), Sony SmartWatch 3 ($25), and Pebble Time Steel ($25). For any successful trade-in, a device must abide by a few stipulations listed by Microsoft:The program runs for a few more weeks, ending on February 7, and is available only to users on the Microsoft Online Store in the United States and Canada. Microsoft unveiled ('http://www.macrumors.com/2015/10/06/microsoft-new-product-lineup-fall-2015/') the Band 2 at an event back in October, and launched it the same month, introducing a new curved screen with durable Corning Gorilla Glass 3 and an improved touch display on the wearable smartwatch.

Response to the new generation of the Microsoft Band wasn't entirely ('http://www.theverge.com/2015/10/29/9631634/new-microsoft-band-2-review-fitness-tracker') positive ('http://www.cnet.com/products/microsoft-b and-2/'), so the company's new trade-in program could be an attempt to generate some sales for the device in the months leading up to the Apple Watch 2's rumored launch ('http://www.macrumors.com/2015/12/31/what-to-expect-from-apple-in-2016/') in April.

Article Link: Microsoft Offering Up to $250 Off Band 2 With Apple Watch Trade-In ('http://www.macrumors.com/2016/01/15/microsoft-apple-watch-trade-in/')

Yes Microsoft please take my Porsche in exchange for a Ford...Im totally going to do this.I have a time machine and I'm about to go back to 2000. So I need a more appropriate watch for that time period.

('http://www.macrumors.com/2016/01/15/microsoft-apple-watch-trade-in/')

A new program ('https://microsoftwearablestrade.cexchange.com/online/home/index.rails') from Microsoft is encouraging Apple Watch users to switch over to the Microsoft Band 2 with a few tiers of trade-in initiatives (via Cult of Mac ('http://www.cultofmac.com/407077/microsoft-wants-you-to-trade-in-your-apple-watch-for-a-band-2/')). The company is offering "as much as" $150 for the aluminum Apple Watch Sport, $200 for the stainless steel Apple Watch with a Sport band, and $250 for the Apple Watch with Milanese Loop.

The Microsoft Band 2 itself costs $250 ('http://www.microsoftstore.com/store/msusa/en_US/pdp/Microsoft-Band-2/productID.324438600'), so the Milanese Loop trade-in offer is the only o ne available that would fully pay off the price of the wearable band. Microsoft is also accepting other wearables for users to trade for a new Band 2, including a FitBit Flex ($10), Sony SmartWatch 3 ($25), and Pebble Time Steel ($25). For any successful trade-in, a device must abide by a few stipulations listed by Microsoft:The program runs for a few more weeks, ending on February 7, and is available only to users on the Microsoft Online Store in the United States and Canada. Microsoft unveiled ('http://www.macrumors.com/2015/10/06/microsoft-new-product-lineup-fall-2015/') the Band 2 at an event back in October, and launched it the same month, introducing a new curved screen with durable Corning Gorilla Glass 3 and an improved touch display on the wearable smartwatch.

Response to the new generation of the Microsoft Band wasn't entirely ('http://www.theverge.com/2015/10/29/9631634/new-microsoft-band-2-review-fitness-tracker') positive ('http://www.cnet.com/products/microsoft-b and-2/'), so the company's new trade-in program could be an attempt to generate some sales for the device in the months leading up to the Apple Watch 2's rumored launch ('http://www.macrumors.com/2015/12/31/what-to-expect-from-apple-in-2016/') in April.

Article Link: Microsoft Offering Up to $250 Off Band 2 With Apple Watch Trade-In ('http://www.macrumors.com/2016/01/15/microsoft-apple-watch-trade-in/')

Is there something I'm missing here? Why would an individual "give away" their Apple Watch at such a low price to then spend $100 more to get this Microsoft watch?Seems like an advertising stunt to close the perceived value gap between the two devices. MS is not necessarily anticipating a lot of trade-ins, but rather this is meant to put people on the fence thinking that MS is the new new thing and in the same ballpark as the apple offering.The Band and Apple Watch are two different devices. One focus on fitness with smart watch features the other is a smart watch with fitness features....Sell your great device for one that's more restrictive and does less.

Sell your great device for one that's more restrictive and does less.

Well if you are into tracking fitness it does a lot more.Someone trades in their Apple Watch.Microsoft exec: "Thanks, sucker!"Exec puts on his new-to-him Apple Watch.